Bad Signage

Signs are an essential visual communication tool that help us navigate through our daily lives. Being in one of the largest metropolitan areas in the world, you can’t help but to be bombarded with signs everywhere you go. However, most people seldom stop to consider why some signs are better or worse than others. The assignment this week was to find signs around the city that do a poor job communicating their intended message. There are many types of signs, but for this assignment I decided to focus on store signs. Store signs are more visually complex and ofen try to have meaning beyond the written text. I started looking for bad signage in the upper west side, though had little success since the area is rather gentrified and most stores were large brand names. eg. Pottery Barn, Victoria Secret, Best Buy, etc. I then walked through the mid-town area where there are many more small businesses. Needless to say, I found some bad signs. Below are some examples of bad signs I found and my recommendations on how the signs could be improved.
 
 
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Why this sign is bad?
- Sign doesn’t really make sense when you read it, “A Relax Me”
- It looks like some thought was put into the logo design, but it does not have a clear message
- There are 3 types of fonts.

How can we make it better?
- Have it be in proper English
- If you gonna have logo, try to tie in better.

 
 

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Why this sign is bad?
- Why is ‘L’ and the ‘N’ separate ???
- Letter alignment is all over the place
- Color palette is dull
- Design behind the big ‘B’ is strange

How can we make it better?
- Don’t separate the ‘L’ and the ‘N’
- Make use of the grid in the lettering
- Have the sign be a little more dynamic
 
 

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Why this sign is bad?
- Awful colors and design, looks like a kid’s art school project
- Using 3 or more fonts

How can we make it better?
- No need to put the word “Wine” on the wine bottle
- Pick more dynamic colors
- Keep the sign festive, since this is the intended direction, just don’t be gaudy
- Use a decorative font for the store name, use a simple plain font for everything else

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Response to “The Machine Stops” by E.M. Forster

I really enjoyed this short story. It touches on many themes used in both old and new science fiction. The theme that seems to come up again and again is that in mankind’s attempt to attain perfection, we screw something up along the way. Think of all the movies where overuse of technology creates a dystopia. Logan’s Run, The Terminator, and The Matrix to name a few.

In this story, the main characters are Vashti and her son Kuno. Vashti is an older women who is content with her existence and conforms to the norms of society, while Kuno believes that their existence is a mere illusion put on by “The Machine”. The Machine is the omnipresent technological force that sees and controls all. Kuno decides to break free from the machine as he believes their is more to living outside of the world he has always known.

What’s really impressive about this story is that it was written in 1909, and it foretells of technology ranging from teleconferencing to information on-demand. If you wish to dive deeper and try to interpret the many ideas in this story, you’ll get different conclusions depending on who you ask. Though what’s certain is that there is some E.M. Forster in most present day technology.

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Analoging the Arduino

For this lab I used 2 sensors to light up 2 sets of LEDs. The force sensor controls the green LEDs and the flex sensor controls the red LEDs. The number of LEDs that light up is dependent on how much force or how much bend you apply to the relevant sensor.

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Fantasy Device – Magical LED Slippers

imagesWherever you are in the world, if you are wearing these slippers and click your heals together 3 times while chanting “There’s no place like ITP”, “There’s no place like ITP”, “There’s no place like ITP”, you would be transported back to 721 Broadway, 4th Fl. Slippers would be adorned with LEDs to give it that ITP flair.

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Design Analysis – Ebay.com

For class, I was asked to select a website and analyze its success in terms of grid, colors, layout, typography, consistency and usability. I selected Ebay.com. Ebay is the largest and most well known online auction website. It is a silicon valley juggernaut employing over 15,000 people and generates billions in revenue a year. What’s also interesting about Ebay is that its service is vital in supporting “other” businesses all over the world. Many companies use its services to connect to buyers. This makes Ebay more susceptible to criticism as it is used by many people who have a stake in the design and usability of the site. I will discuss Ebay’s visual elements in class.

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Leap Frog

A short we created during class.

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Response to Ong Reading

In reading Ong’s Orality and Literacy, I was thinking of the anecdotes that circulate amongst my friends. More specifically, I was trying to recall the compelling and interesting stories vs. the banal and lame ones and what made them good or bad stories. Though what came to me weren’t the stories themselves, but the story tellers. I have a friend, and I’m sure we all do, that is just plain awful at telling stories. Now I know that all his stories are not necessarily uninteresting, I know this because if I retell the same story I get a much better response, so it has to be something else he is doing wrong. And what he is doing wrong is not following a successful pattern that makes for effectively communicating a story.

Ong goes in detail in comparing the cultures that are purely oral, which has no forms of written communication, and ones that are literate. In the case of the former where nothing can be written down, whatever is communicated only lives on within the memories of those present at the moment the communication is “performed”. Having no way to look something up, a way these cultures remember and enforce memory is to use common patterns and sequences to communicate. What we find is that patterns also exist in literate cultures. Now the stories my friends tell are nowhere near as epic as the Iliad or the Odyssey, stories thought to be told and retold purely orally, though the better ones do follow a prescribed pattern which is what makes them successful.

Take these 2 stories for example:

Story 1 – “I was at a bar last night and somebody spilled a drink on me. I was wearing an expensive new shirt and was talking to someone when it happened.”

Story 2 – “I was at some hipster dive bar in the lower east side with my friends Bill and Ted. I decided to dress up for once in my life and wore this new expensive shirt I just got. So I’m up at the bar talking to this really cute girl when some douche bag spills his drink all over me. It completely ruined my night.”

What was told in both these stories? I was at a bar, I was wearing a new shirt, and a drink was spilled on me at an inopportune moment. Granted these aren’t necessarily great stories, but at least the second is more compelling to hear. You can relate better to the situation, and when you get to the climax or heart of the story, a drink spilled on you at the worst moment possible, it has more of an emotional impact. You can better understand the mindset of the protagonist in the story. What makes Story 2 better is some additional details and circumstance surrounding the story. Though even more importantly is that Story 2 it told in a familiar and effective sequence: the setup, the plot, and the resolution.

This common pattern is seen in most conventional films, a form of secondary orality according to Ong. A film is broken into four quarters. The first quarter is the setup. This is where we learn about the characters, setting, and general premise of the story. The next 2 quarters is where the bulk of the film happens, the conflict, the climax, etc. Finally, the last quarter is the resolution and conclusion. The major difference between something like film and something that is purely oral is that film is a recorded medium that allows the creator to easily change the sequencing and “recall” details and events however he or she sees fit. Nevertheless, most main stream films still follow the same prescribed sequence of setup, plot and resolution.

So what about films that don’t follow the common story telling pattern? Well, these films normally attain the rather ambiguous moniker of “Art Film”, aka a film not readily consumable by the general public. It’s not that deviating from the standard pattern is a bad thing, on contrary it often creates a more interesting and memorable experience, it’s just that most people find the common story telling pattern comforting. They can easily follow along since they are so used to observing this pattern. One film that I can readily recall that overtly reshuffles the story telling sequence and has also attained mainstream success is Christopher Nolan’s Memento. In this film the main character only remembers the last few minutes of his life and must keep a running log of the current events in order to remember what has just happened. Oh yeah, and the story is told backwards! The film is very unique and it has been well received by the general audience. Now why has this film succeeded while others who have played with the story telling formula failed? There are a lot of reasons, but the important thing to take away from this example is there are very few “successful” films, or other forms of oral media like radio and television, that do not follow the general pattern seen in both stories told by Homer or by us.

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Barking with My Dog

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I’ve tried everything to get my dog to stop barking excessively, but nothing seems to work. I then decided to try using some sensor tech to solve the problem. The device you see strapped to my dog’s neck is an anti-bark collar. When she barks, a sensor detects the sound and releases a citronella spray that is “supposed” to train her not to bark. However, my dog seems to be immune from the spray, which is bad news for my neighbors and my nerves.

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Finger Switches


As an exercise to get acquainted with the Arduino micro-controller, I created an apparatus that lets a person use their fingers to send digital signals to the Arduino by tapping on a metal plate. Metal contacts attached to the fingers (index, middle, ring) when touched with a metal plate will light the corresponding LED. When all 3 fingers close the switch, the larger LED turns on. This concept can be extended further by using the finger switches to open a combination lock. The correct finger combination must be pressed down in the correct sequence in order to open the lock. One of 3 small LEDs will light when a finger combination is correct. The larger LED will light once all 3 combinations are entered in the proper sequence.
 

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Sensing When Nature Calls

IMG_0122IMG_0120Sensors are all around us, helping in ways and places we least expect. Here, a motion sensor provides a more sanitary way to flush the toilet in public restrooms. The way these sensors work is that a person first “arms” the sensor when they are in front of the toilet or urinal. Only when the person is done and walks away does the toilet actually flush. A cleaver 20th century add-on to something very very old.

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